Webinar: How to talk about the building blocks of health – a new toolkit for public health communicators

Thursday 15 September 2022, 10.00–11.15

About 1 mins to read

Thursday 15 September 2022, 10.00-11.15

If we want to change how the public understands health inequalities and to change policy, we need to change how we communicate about the wider determinants of health – the social, cultural, political, economic, commercial and environmental factors that can make us healthy or unhealthy.

This webinar is about how we can make that change. We’ll delve into our new communicators’ toolkit, developed with FrameWorks UK, which supports public health communicators to tell new, powerful stories using tested framing techniques.  It’s for anyone who works in and/or communicates about public health.


Tim is responsible for strategic planning and public policy in Public Health Scotland. He was part of the team that established Public Health Scotland in April 2020. Previously, he worked in NHS Scotland, the Scottish Government and the UN Food and Agriculture Organisation. As well as planning and policy, he has worked in quality improvement, mental health, community engagement, equality and diversity, and avian flu.

Tim Andrew Public Health Scotland

Tamsyn Hyatt serves as a Principal Communications Strategist at the FrameWorks UK. She works with nonprofits in the United Kingdom to reframe social issues for change. An expert in digital and strategic communications for nonprofit organizations, Tamsyn helps advocates working on issues such as poverty, homelessness, climate change, and child abuse to translate framing research into communications practice. She delivers regular talks and workshops, advises on digital and campaign strategy, and advocates for clear and accessible user experience. Before joining FrameWorks, Tamsyn headed digital and strategic communications at the Equality and Diversity Forum, a network of organizations in the United Kingdom working to advance equality and human rights. She holds a bachelor’s degree in history and an MA from the University of Cambridge.

Tamsyn Hyatt Frameworks UK

Louise Marshall joined the Health Foundation in December 2014 as Senior Public Health Fellow, first in the Economics team and since 2017 in the Healthy Lives team.

Before joining the Health Foundation, Louise worked in public health roles spanning policy, practice and research during public health specialty training. Prior to this, she was a postdoctoral scientist in public health nutrition. 

Louise has a PhD from the University of Cambridge, an MSc in Public Health Nutrition from the London School of Hygiene and Tropical Medicine, and an MPhil in Public Health from the University of Cambridge.

Louise is a Fellow of the Faculty of Public Health and a Member of the Faculty of Medical Leadership and Management. She is also an Honorary Consultant in Public Health at Oxford University Hospitals NHS Foundation Trust.


Gwen is a joint Assistant Director with her job-share partner Katherine Merrifield.

Gwen is an Assistant Director in the Healthy Lives team leading work to improve public health policy, systems and practice. Her work focuses on supporting the public health leadership system, influencing national, local and regional government to take joined up action to tackle the wider determinants of health and building insights into how to communicate health inequalities to the public. 

Prior to joining the Health Foundation, Gwen had a twenty-year career in the Civil Service working on a range of social policy issues. With Katherine she led the drug and alcohol unit at the Home Office. She has also led work on childhood obesity policy, health system reform and supporting the third sector. 

Gwen is also a Social Mobility Foundation Mentor providing support to young people to progress their studies and careers.

Gwen Nightingale

Further reading


How to talk about the building blocks of health

July 2022

A communications toolkit showing people how to tell a more powerful story about health.


Thinking differently about health


We’re working with the FrameWorks Institute to help people think differently about health.


A matter of life and death

March 2022

An evidence-based framing strategy for shifting understanding and building greater support for...

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